Design by Elle

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Keywords for Improved SEO

Posted on October 07, 2008 / 0 Comments / Permalink

Last year I wrote a post about ten simple guidelines for improved search engines ranking. This post concentrates on keywords usage. There is a lot more to search engines optimisation than the points below, but here are a few simple things you can do today to improve your website’s search engines visibility:

  1. Page URL: Have keywords present in site’s URLs. Separate keywords in the URL with a hyphen (preferably) or an underscore.
  2. Head Section:
    • Try to avoid using stop words in the <title> tag. Stop words are such as “and, on, a, the, for, about, are, that, were, by, of…”
    • Have keyword close to the beginning of the <title> tag
    • The higher the keyword weight in <meta name="keywords" /> tag, the better. Use maximum of eight to twelve keywords.
    • Do not have <meta name="description" /> too long
    • If your site is indexed on the Open Directory Project, add: <meta name="robots" content="noodp" />
  3. Body Section:
    • Include keywords at the start and end of the body text. The web page should start with text and not an image of Flash file.
    • Keywords in body text should constitute at least two percent. Also, consider using different forms of the keywords.
    • Include keywords in images??? alt and title attributes.
    • Include in-text links with keywords in them and in their title attributes.
  4. Main Navigation: include keywords in the main navigation link’s title attributes.
  5. Use a semantic page structure and include keywords in heading tags.

SEO and Keywords Further Reading:

  1. AudetteMedia: The SEO Guide to Information Architecture
  2. DesignM.ag: 20 Free Page Analysis Tools
  3. Fadastic: 25 Ways to Improve Your Site in 5 Minutes
  4. Informit: Ten Tips for Optimizing a Web Page for Search Engines
  5. Marketing Hub: Top 10 Internet Marketing Tools
  6. SEOMoz.org: 24 On-Site SEO Checkups for Clueless Developers/Marketers
  7. Smashing Magazine: Complete List of Best SEO-Tools

SEO Tools:

  1. theESCAPE tools: web page analyser and Better Metta Checker
  2. Live Keywords Analysis: for keywords density analysis
  3. SearchEngine-Analysis: online SEO analysis tool
  4. Web CEO: SEO software for windows platform with a free version
  5. Website Grader: to measure the marketing effectiveness of a website

Recommended Books:

Ben Norman: Getting Noticed on Google in Easy Steps

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